Yuasa Battery

CLIENT

Yuasa Battery, Inc. has been manufacturing powersports batteries in the United States to uncompromisingly high standards since 1979. Yuasa is the largest American manufacturer and distributor of batteries for motorcycles, snowmobiles, scooters, all-terrain vehicles, side by sides and personal watercraft.

Challenge

Yuasa and Greenlight came together with the aim to build Yuasa’s business in the British Leisure sector.

RESULTS

Greenlight created a partnership with Yuasa batteries and Swift, Yuasa became part of Swift’s value added partner program. By becoming part of this program Yuasa also became part of Swift rally program giving fantastic brand awareness across the UK. James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd, adds “It is a pleasure to join Swift’s stable of value added partners and to power so many getaways. Our relationship with Swift has evolved over the years to become one of trusted collaboration, with each benefiting from the other’s superb reputation, and we are proud to extend this by sponsoring the Swift Rally Team.”