The University of Hull


The University of Hull has been changing the way people think for 90 years. Their motto, Lampada Ferens, translates as ‘carrying the light of learning’ and over the years, they’ve chared that light with thousands of people from across the world.

As Englands 14th oldest university, they have a proud heritage of academic excellence and a history of creating and inspiring life changing research


As The University of Hull’s retained agency, Greenlight were challenged to investigate elite sport partnerships that delivered an ROI through enhanced reputation, new students and improved national student satisfaction.


We created a unique partnership where The University of Hull will become the ‘official University Partner of Team GB & The British Olympic Association. The University of Hull and Team GB will work in partnership for the next 6 years in a space which includes the Tokyo 2020 Games and Paris 2024. The two parties will work together to create co-branded degrees which will create a route from university to working with The British Olympic Association, they are the only University in the country to offer this. Professor Susan Lea, Vice-Chancellor of the University of Hull, said: “Team GB believe in everyday people achieving extraordinary things and the same ethos lies at the heart of the University of Hull”. “This is the foundation of our partnership. We believe that the extraordinary lies within everyone – but to realise this potential takes hard work, support, and inspiration. Together with Team GB, we want to demonstrate that given the right opportunities, dedication and a supportive team, anyone can achieve their personal best.” “It is an honor for us to be able to partner with Team GB and we look forward to working together to achieve our joint ambitions.” The University of Hull joins Adidas, Aldi, Deloitte, DFS and Ocean Outdoor as domestic partners of Team GB.