The University of Hull has been changing the way people think for 90 years. Their motto, Lampada Ferens, translates as ‘carrying the light of learning’ and over the years, they’ve shared that light with thousands of people from across the world.

As Englands 14th oldest university, they have a proud heritage of academic excellence and a history of creating and inspiring life changing research.


The University of Hull were looking to build their brand globally to access international students. Universities are having to become more commercial in order to attract students in an ever more competitive market place. Marketing on a global/national scale for Universities is now a must but the challenge is how.


We created a first of its kind partnership in the University sector when The University of Hull became the ‘Official training partner of Hull City Football Club’, a Premier League football club. The Premier League is one of sports largest global platforms. Anja Hazebroek, Director of Marketing and Communications at the University of Hull, said: “This partnership will help us to build awareness across the globe of our great city and its compelling offer as a place to live, study, work, invest and visit. It offers us an unparalleled opportunity –– to promote the University and city on a global stage, engaging millions of potential students and partners.”